About the boat sales process
For sellers
How boatpoint Works for the Seller
At boatpoint, our mission is to achieve the best possible result for you, a smooth sale, at the right price, and within a reasonable timeframe. From accurate valuation to marketing, negotiation, and final handover, our experienced brokers handle every stage of the process with professionalism and care.
From first enquiry to final signature, boatpoint manages the entire process, ensuring your sale is handled smoothly, transparently, and with your best interests at heart.
What boatpoint bring to the table
Professional Standards and Integrity
Thorough processes
The process
1. Determining a Fair Asking Price
Setting the right asking price is key to attracting serious buyers and ensuring a timely sale. boatpoint brokers use exclusive industry data, information not available to the public to determine your yacht’s fair market value. This data shows what similar boats have sold for, how long they took to sell, and the trends affecting your type of vessel. For higher-value yachts, our brokers may conduct an in-person assessment to evaluate your boat’s current condition and market standing. We’ll also research competing listings to ensure your yacht is positioned competitively within its market segment.
2. Taking your goals into account
Every boat and every owner are unique. We will work with you to develop a tailored approach to selling your boat which is aligned with your goals, whether your priority is achieving the best price or a quicker sale. Our strategy will outline how and where your boat will be promoted to reach the most qualified and motivated buyers.
4. Advertising and promotion
Our team understands that a 1970s 30-foot cruiser requires a very different approach to marketing than a 63ft Sunseeker. That’s why our in-house marketing team design a bespoke advertising plan using the most effective media for your specific vessel from digital listings and social media to print campaigns, events, and targeted outreach using our 65K+ client database. We aim to present your boat to the right audience, potential buyers who are genuinely interested and capable of completing a purchase.
5. Preparing your boat for sale
Presentation matters. We will advise on any improvements or touch-ups that could help your boat stand out in today’s market. We’ll identify potential issues and recommend cost-effective solutions to enhance your vessel’s appeal. We can also help you organise professional cleaning, repairs, upgrades, and convenient storage or mooring arrangements during the listing period.
6. Creating and publishing the listing
Once your boat is ready, we’ll prepare a professional, high-quality listing for maximum exposure across multiple platforms. This includes advertising on leading UK portals such as our own boatpoint.co.uk website, The Yacht Market, Rightboat, Apollo Duck and Tack & Jibe. Distribution across our partner sites, email campaigns, boat shows, and local marina events. Your listing will feature detailed specifications, photography, and compelling descriptions designed to capture buyer interest and build confidence.
7. Sea trial and survey
When a buyer requests a sea trial or survey, your boatpoint broker will coordinate and attend these with you. We help interpret survey findings, manage expectations, and guide you through how any identified issues should be handled in the final negotiations.
8. Negotiating and Completing the Sale
Negotiation is one of boatpoint’s key strengths. Our brokers act as professional intermediaries to find fair and mutually beneficial terms between you and the buyer. Again, our brokers adhere to ABYA to ensure all documents from contracts and title deeds to safety standards and tax requirements are completed accurately and efficiently. From first enquiry to final signature, boatpoint manages the entire process, ensuring your sale is handled smoothly, transparently, and with your best interests at heart.